HCI DESIGN · A/B EXPERIMENTATION · STORYTELLING
I DESIGN BECAUSE
I OBSERVE
ALAN LI · HUMAN–COMPUTER INTERACTION · SEATTLE
I'm a front-end engineer turned design researcher exploring how technology shapes human experience. At lululemon, I design and ship A/B experiments that reach millions of users. Beyond engineering, I direct Mandarin theatre productions and run a portrait photography practice — both help me understand how people focus, feel, and make decisions. My design work blends empathy, data, and storytelling to make digital experiences more human.
About
I'm Alan Li — a Human–Computer Interaction practitioner with a background in software engineering, experimentation, and creative storytelling.
After earning my B.S. in Computer Science and Complex Systems from the University of Michigan, I joined lululemon as a front-end engineer, where I've built and analyzed over 200 online experiments to optimize e-commerce experiences. This taught me how design, psychology, and data intersect in shaping user behavior.
Outside work, I direct and act in theatre productions and work as a portrait photographer in Seattle. Both experiences help me translate emotion, timing, and framing into interaction design. Through HCI, I aim to bridge engineering precision with empathy-driven creation.
Expertise
Projects
Selected projects connecting behavioral insight, interface design, and creative technology.
Contact
Let's build evidence-backed, human-centered interfaces.
I'm currently exploring graduate study opportunities in Human–Computer Interaction and love collaborating at the intersection of design, data, and technology. If you'd like to connect or discuss research and product ideas, feel free to reach out.